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Macquarie Telecom Appoints Customer Care Champion

 

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Simon GatwardMacquarie Telecom is pleased to announce that Simon Gatward has been appointed to the newly created role of Group Executive, Telecom Services.

Based in Sydney, Gatward will be responsible for overseeing the entire Macquarie Telecom customer service strategy from post-sales support to third-party vendor management and proactive network operation. He will also be responsible for directing investment in programs to improve customer service as well as training and education across the business – A champion of customer care.

Prior to his appointment he held roles as VP Global Services ANZ and Pacific Islands for Ericsson and GM Global Infrastructure Services ANZ for Unisys. In both roles Gatward was responsible for building and supporting ICT infrastructure and network operations for a number of Australia’s leading business and telecommunications organisations. His varied background in both vendor and service provision roles gives him a strong appreciation of how each component of the service chain must integrate seamlessly to meet customers’ objectives and deliver standout customer service.

In this new role Gatward will report directly to David Tudehope, Chief Executive of Macquarie Telecom; a further reflection of the importance the business places on customer care.

“This role has been created to lead our customer care strategy and will underpin every service offered across our business. For too long the telecoms industry has focused on infrastructure as its differentiator and this has come at the expense of the customer experience. We recognise that in this new age, the business with a focus on customer care will be the business that differentiates and succeeds” said David Tudehope, Chief Executive Officer, Macquarie Telecom.

Speaking to Simon, he shares his plans for Customer Service and how the National Broadband Network is going to impact how telecoms position themselves in the market.

“My major goals (after I get my feet under the table) are to establish where the priorities are to create a step change in our customer service and operations business” said Simon Gatward. “In a climate where there is a huge focus on the customer experience, we need to focus on some key strategies that will take us to the next level. The WCA Award is fantastic recognition and I would like to put us in a position where winning awards becomes part of our ethos, it’s all about maintaining that winning momentum.”

Simon has also stressed the importance of the entire organisation supporting a culture of ‘World’s Best Customer Care’.

“To me, Personal Accountable Service is about enabling and empowering people to do what is necessary and also to do the ‘right thing’, as apposed to simply being bound by policies and rules. PAS is about having an organisation that feels empowered to take the steps necessary to meet the customers’ expectations rather than educating the customer on what internal policy is.”

The National Broadband Network promises to bring change not only to the technology available to Australian business, but also heralds a new era of competition in the industry, Simon noted how Macquarie Telecom will fit into the new landscape.

“In an NBN world you have leveled the technology playing field, so no doubt the difference between telcos is going to be about customer service. One of the fundamental aspects that Macquarie Telecom has demonstrated by our financial performance is the value in investing in improving customer service. The World’s Best Customer Care isn’t a new addition to our strategy either, simply because the NBN is forcing us, it’s be been core to our culture and business from the beginning.”

Additionally, Simon is keen to focus on a strategy of prevention that will see far more pro-active initiatives at Macquarie Telecom.

“Good customer service has to be experienced in the life cycle of acquisition and delivery thought to management and maintenance. My core focus is prevention - how we make sure that we deliver on our commitments and that we are proactive in our management of that process and invest as heavily in prevention of issues and not just the management of faults.” 

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