Managed, dedicated server hosting solution underpins new business
strategy
Sydney, Australia, 18 May 2009 -
Macquarie
Hosting, a division of Macquarie Telecom, today announced it
has signed a three -year fully managed,
business hosting deal with the Queensland Performing Arts
Centre (QPAC).
Under the deal Macquarie Hosting will provide the virtual
dedicated server solution QPAC requires to support its planned
growth in online ticket and merchandise sales as well as the
company’s push into the online travel, entertainment and
accommodation market.
This strategy aims to position QPAC alongside other leaders
in the market including Ticketek. It will build on the
organisation’s recent $34.7 million refurbishment of the venue
adding greater flexibility and deliverability of commercial
solutions.
Located in Brisbane, QPAC hosts an array of local and
international performances including The Paris Opera Ballet,
Australian Chamber Orchestra, Queensland Ballet and many more.
The centre typically converts over 60 per cent of online
bookings per day.
The Macquarie Hosting high-availability,
dedicated servers solution will enable QPAC to manage
expected peaks in online traffic to its ticketing system, qtix,
as well as ensure one hundred per cent availability for website
visitors.
In the future, the system will seamlessly link concert and
theatre tickets with flights, accommodation, merchandise and
restaurant bookings for customers. This is the first time QPAC
has outsourced its hosting requirements having previously
managed all systems in-house.
Macquarie was awarded the contract following a competitive
tender of managed hosting providers. It was selected for its
proven experience with online, digital media and travel
companies as well as its specialisation in the design and
implementation of complex managed-virtualised hosting
environments.
“In our highly competitive industry you need to deliver a
standout experience for customers, first time, every time,
whilst ensuring the highest levels of data security” said Chris
Holder, Information Services Manager, QPAC.
“Customers constantly demand new and exciting offers with
everything in one simple package. Through the Macquarie Business
Hosting solution, we have achieved a far quicker time to market
for our new offers and online ticketing applications. Macquarie
clearly demonstrated a deep understanding of our business and
the critical nature of the online channel to our success.”
Spread across multiple virtual and dedicated VMware hosts,
QPAC’s mission-critical applications will be housed in Macquarie
Hosting’s ISO and DSD Gateway certified
data centre, the Intellicentre. Specialised services
including SSL load-balancing will ensure QPAC can manage growing
peaks in traffic to its ticketing site while tape back-up and
redundant firewalls offer added security and redundancy.
The Macquarie Dedicated Servers Hosting deal also includes an
affordable
disaster recovery solution that will give QPAC the
reliability essential to guarantee its ticket sales and build
its reputation in the market both locally and internationally.
This increased credibility will enable the business to attract
and retain more international talent to perform at QPAC and
diversify its offering for Australian and international
audiences.
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