Improve Communication with staff and customers with IP Convergence

Macquarie Telecom’s approach to IP convergence focuses on designing and implementing communications and IT and Business VoIP solutions that deliver positive business outcomes.

Key questions about IT Convergence

• Want to understand what IT convergence means in a business context?
• Looking to implement a network for applications that are IP convergence enabled or ready?
• Need to future proof your network so it will support IP convergence and is not a lame duck investment for the business?

Convergence IT can mean many different things to many different audiences. In a pragmatic context of data networking for business, convergence can be:

• Simply the convergence of voice and data communications over a common IP data network IT infrastructure, typically an IP VPN.
• At a more complex level, the convergence of voice and data onto common network IT equipment and over a common IP data network infrastructure.
• At an even higher level, the convergence of business IT applications, internal infrastructure and telecommunications carrier infrastructure into a transparent voice, video and data system.
• Ultimately convergence IT is intended to incorporate all of the above with mobile devices to provide total mobility and transparency for business communications.

The underlying reason for IP convergence being a hot topic is that it can potentially provide a substantial improvement in business productivity and efficiency if correctly applied. Macquarie Telecom understands that delivering a positive business outcome from IP convergence is more important than simply selling IT products.

Key Advantages of Convergence IT

Today, the principal focus of IP convergence is on delivering Voice over IP (VoIP). With business grade VoIP an organisation has the ability for more efficient communications while at the same time reducing operational costs. To commercially drive the move to VoIP a business needs to justify the investment in both infrastructure and resources, this is commonly linked to events such as major site moves, existing equipment end-of-life, and deployment of new VoIP ready applications or major network upgrades.

The practical benefits of IP convergence to business vary widely depending upon industry segment, competitive drivers and internal IT skills. For some businesses, the simple need for more productive ways of communicating with or between staff is driving interest in convergence IT. Yet for other businesses, the drive to IP convergence is based upon the need to more efficiently service their customers, with the integration of CRM and business IT systems providing a competitive advantage in their markets.

Implementing an IP converged network is all about defining the business improvements that can be achieved and then measuring the outcomes. The selection of the actual IT products used will often be defined by these explicit needs.

IP Convergence Expertise

Macquarie Telecom combines leading IP convergence technology from vendors such as Cisco, Avaya, Juniper, Nortel, Microsoft and Alcatel-Lucent with our purpose built IP MPLS network to deliver business-centric convergence IT solutions. Our focus is on defining the business needs and the subsequent IP convergence solutions and migration strategies that deliver tangible business outcomes. We use our disciplined processes and methodologies to ensure IP convergence projects meet functional and financial objectives.

More information on IP convergence 

Contact Macquarie Telecom. Australia’s most highly accredited telecommunications operator and winner of the ‘Best Customer Care’ category at the World Communication Awards.

Subject matter expert, Nigel Raiss, on Cost Effective Unified Communications Utilising your existing technology platform.